Writing Portfolio

Work

Landing page | City Museum

Not all landing pages lead to conversions, and not all art can be slithered through, propelled from, or bounced on. This website landing page promotes a monthly after-hours event for adults at City Museum in St. Louis, Missouri.

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B2C copyHeidi Lang
Pre-sales brochure | MED-EL

A pre-sales brochure for the international market, this print guide was designed to answer all of the questions a patient thinks of after leaving the doctor’s office. It serves as a road map and a reference for a candidate for a cochlear implant.

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B2C contentHeidi Lang
Pre-sales brochure | MED-EL

This customer-facing print brochure is a resource for parents whose child is a candidate for a cochlear implant. The content engages, informs, and reassures parents during the acquisition stage of the customer lifecycle.

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B2C contentHeidi Lang
Landing page | MED-EL

Part of an international marketing campaign called It's Your Moment, this website landing page positions the product as a consumer electronic device rather than a medical device by emphasizing benefits instead of features.

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B2C copyHeidi Lang
Micro essay | The Paris Review Daily

Tobias Wolff said, “All I need is a window to not write.” The Windows on the World series, which first ran in The New York Times and later in The Paris Review Daily, paired writers’ written perspectives with Matteo Pericoli’s illustrations. For my short narrative, I was selected as one of five finalists for the Windows on the World contest in The Paris Review Daily.

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